Dobre Kino

Project start

Strategic Objective: Comprehensive preparation and complete visual packaging of the brand prior to launching a large-scale advertising campaign.
Client Request (All-in-One): In-depth redesign of the logo, development of a modern website, complete transformation of the Instagram account, and creation of unique photo and video content from scratch.
Project Start: We began with a detailed audit of the brand's previous assets. We analyzed the outdated identity, reviewed existing social media content, and identified key growth points for the new positioning of the complex.

Branding

1. Old logo

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2. Concept development

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3. Selected colour palette

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4. Final branding look

1. The need was to create a simple and concise brand image while making it youthful and associated with active and passive recreation by the lake.

2. The next step was creating a logo prototype and choosing a colour palette for the future branding.

3. The main brand colour became "bright green". This colour reflects summer and sunshine, and is also associated with sport and movement — in our case, with wakeboarding.

4. We explored many options to find the right balance between the client's preferences, the brand's history, and visual simplicity.

Website

• Initially, the client's request was to create a website based on two colours: dark blue and gold. This combination gives the product a premium feel and an intimate atmosphere, but at the same time it did not match the existing product design.

• The deadline was very tight, with just over a week of work available. Our solution was to use our existing website materials and adapt them to the new brief.

View website

Instagram

Instagram was created and we completely redesigned the page with a new brand identity and description. We removed low-quality photos and videos and updated older posts.
We created new publications, filled them with fresh content, and set up a posting schedule.
We also launched targeted ads for two videos and encouraged both new and existing users with stories.

In the first one and a half weeks, we received over 34,000 views from 4 videos, 223 new followers, and more than 15 inquiries via messages.

Old page

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New page

Photo

Professional shoot of active recreation: wakeboarding on the lake of the Nebrezh complex in Kyiv — Dobre Kino photographer

Exterior photography of complexes: landscape design of the Nebrezh eco-complex in Kyiv, a brick path and gazebos in greenery — Dobre Kino

Close-up: female legs in wakeboard bindings on the dock of the Nebrezh complex — Dobre Kino Kyiv photographer

Action photography on the water: a woman in a life jacket riding a wakeboard on the lake in the Nebrezh complex — Dobre Kino Kyiv

Commercial location photography: five catamarans moored by the pier on the Nebrezh lake in Kyiv — Dobre Kino

Commercial photography: a female instructor gives instructions through a megaphone on the dock of the Nebrezh complex in Kyiv — Dobre Kino

Professional photo session for HoReCa: a equipped sports area on the beach by the lake, Nebrezh eco-complex Kyiv — Dobre Kino studio

Dynamic action photography from the shore: a woman at high speed rides a wakeboard across the Nebrezh lake, leaving a foamy trail on the water — Dobre Kino Kyiv

Commercial photography: a woman in a life jacket with a wakeboard on her feet leans over the pier, preparing to start on the Nebrezh lake — Dobre Kino Kyiv

Exterior video shooting: wide shot of the Nebrezh Village resort complex in Kyiv, the central path and gazebos in lush summer greenery — Dobre Kino

Professional shoot of summer fun: cheerful bodyboarding on the cable ride in the wake park of the Nebrezh complex — Dobre Kino studio Kyiv

Professional photographer portfolio: a wakeboard rider walks along a wooden pier on a sunny summer day, the Nebrezh complex — Dobre Kino Kyiv

Professional wide-angle shot of the area: sunny summer landscape of the Nebrezh Village eco-complex with a path and recreation gazebos — Dobre Kino studio Kyiv

Aesthetic lifestyle photography: a girl waist-deep in blue water holds a rope handle and looks into the distance, the Nebrezh complex — Dobre Kino Kyiv

Commercial staff photography: a wakeboarding instructor smiles and waves at the camera while holding the control panel of the tower on the pier of the Nebrezh lake — Dobre Kino Kyiv

Professional shoot of extreme sports: a wakeboarder in a high jump holds the board with one hand on the lake of the Nebrezh complex — Dobre Kino studio

Commercial location photography: wide shot of a beach with visitors on the Nebrezh lake in Kyiv — Dobre Kino

Commercial product photography: close-up of chairs in the summer cafe area of the Nebrezh complex in Kyiv — Dobre Kino

Commercial lifestyle photography: a girl relaxing in a hammock with a smartphone on the pier of the Nebrezh lake — Dobre Kino Kyiv

Exterior photography: wooden gazebos on the lakeshore in the shade of trees, the Nebrezh Village complex — Dobre Kino Kyiv

Example of advertising photography of sports equipment: a professional wakeboard on the pier of the resort complex in Kyiv — Dobre Kino

Video

Professional aerial photography in Kyiv: wide drone shot of a crowded summer beach on the Nebrezh lake — Dobre Kino

Professional content for social media: a stand-up paddleboarding instructor with a paddle in hand, filming promo material for Nebrezh — Dobre Kino studio Kyiv

Extreme video shooting: a visitor aggressively launches from the pier on a wakeboard and flies into the air on the Nebrezh lake — Dobre Kino Kyiv

Cinematic still from a promo video: epic wakeboarding in slow motion with fountains of spray and droplets in the air, creating an immersive atmosphere on the Nebrezh lake — Dobre Kino Kyiv