Comprehensive Work for Nebrezh
Photo, Video, Branding, Website, and Instagram
Start of Work
• Task: prepare the brand for the advertising campaign.
• Client’s wishes: change the logo, create a website, improve the Instagram page, and accordingly create new photo and video content.
• The work began with analyzing the brand’s previous developments, its logo, and studying the existing works on Instagram.
Branding
1. The need to create a simple and concise brand image, while making it youthful and associated with active and passive relaxation by the lake.
2. The next step was to create a logo prototype and select the color palette for the future branding.
3. The main brand color became "Bright Lime." This color represents summer and the sun shining through bright greenery. Additionally, it is well associated with sports and movement, and in our case, also with wakeboarding.
4. We reviewed many options to find the right compromise (balance) between the client’s preferences, the brand’s history, and visual simplicity of perception.
Website
• Initially, the client wanted to create a website based on two colors: dark blue and golden. This color combination gives a premium feel to the product and creates an intimate atmosphere, but at the same time does not match the existing product design.
• The deadline was significantly limited; we had a little more than one week of work. Therefore, our solution was to take ready-made developments from our website and adapt them to the new task.
The Instagram page was recreated; we completely redesigned it with new branding and description. We removed low-quality photos and videos and supplemented old posts.
Created new posts, filled them with new content, and created a publishing schedule.
Additionally, we set up targeted ads for two videos and encouraged new and old users through stories.
In the first week and a half, we received over 34,000 views from 4 videos, 223 new followers, and more than 15 direct message inquiries.
Photo
