Comprehensive work for Dragon
Video and Website
Project Start
• Objective: create a modern website and short video content for the Dragon brand for Instagram that effectively showcases the product and amplifies its visual value in the digital space.
Client's request: maintain a unified style so the website and social media content complement each other and create a cohesive brand impression.
Project launch: we analyzed competitors, the target audience, studied the product's features, and identified which elements should emphasize the premium atmosphere of the brand. After that, we shaped a visual concept that combined elegance, minimalism, and clear information delivery for the user.
Website
• The main task was to create a website that is simple, convenient, and as clear as possible from the very first visit. A person visiting the resource for the first time should easily understand what kind of club it is, what it does, who leads the training, and whether it is convenient to sign up.
• To achieve this, we structured all the necessary blocks: video to convey the atmosphere and character of the classes, photos to showcase the style of martial arts, information about the coaching team, class schedule, prices and promotions, photos of the halls to demonstrate cleanliness and order, as well as a map and contact details for easy orientation in the city.
• We chose a dark gray background with a blue tint and orange-red accents, because this palette was already embedded in the brand and fit its character well. This combination added a sense of dynamism, energy, and premium atmosphere to the site, which is especially appropriate for the theme of martial arts.
Video
Creating the video for Dragon was a creative process in which we combined a clear client vision with a free artistic approach. We understood the overall concept, but left room for creative decisions that helped make the content more lively, energetic, and recognizable. In the editing stage, we focused heavily on complex color correction to strengthen the brand's style, smooth out the shortcomings of the shooting location, and make the video visually more refined.
As a result, we produced a video that matches the overall atmosphere of the brand and works well on social media. At the same time, after the project, we realized that for the vertical format, this material would have been even more effective if it had been divided into several shorter videos, each highlighting a different idea or emotion.
