Dobre Kino

Project start

Client brief
Our task was to develop a complete series of educational videos to attract a new audience and increase trust in the ALLRAD brand.

The client's main request was minimal involvement in the process. They expected stylish, visually polished and logically structured content without having to control every step of development.

Strategy and implementation stages
• Pilot episode and scaling: To test the format and validate our ideas, we began with one pilot video. After the concept was approved, we expanded the project into a complete series of 7 episodes.
• Casting and scripts: We began by finding a speaker who would look natural on camera and inspire trust. Scriptwriting was the most demanding stage: complex technical details had to be explained in simple, accessible language. At the same time, we studied the entire ALLRAD product range to integrate the products naturally into the story.
• Location adaptation and VFX: Since we were limited to the store office, we decided to film against a green screen. This gave us complete freedom during post-production and allowed us to create a unique, stylish background for each video.

How we create films, behind the scenes

Backstage

Light and rhythm

The first stage involved preparing the location, setting the lights, and working with the green screen and speaker. Since the actor performed against a green background, we focused on static but precisely composed angles and a clean image.

Filming process

Project challenges

The main challenge was the complex technical script. We are not sales consultants who know every detail, yet we had to accurately convey the types, sizes and materials of radiators. By immersing ourselves in the subject, we mastered the material and recorded a series of 7 expert videos in which complex technical topics are presented clearly and simply.